concert.ru / Christmas

Task
Increase traffic of section /elki – the seasonal section, which sells tickets for Christmas trees.
Features
Interest to the tickets for Christmas trees begins in July, but a peak reached in December and in January falls sharply. Therefore, the promotion should start in June, guided by the proverb "Prepare the sled in summer".
Work process

Collect all possible
keywords

starting from the the popular "новогодние елки" and ending with the very low frequency, such as the "новогодние праздники 2015 для детей в москве." It was necessary to obtain 100% coverage.

Made a complete optimization of relevant section

  • Basic page with list of all events
  • Pages specific activities

Bought quality links from websites with similar topics

Moved links weight within the website to the section /elki

Improved commercial factors

Result

Total volume of traffic: more than 70 thousand every season