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Homearound

Task
Residential property catalog with extended filters and deep web mapping services integration
Design
The team of 6 worked on the project
30 prototypes of interface emerged
12 variants of sections’ combination were tried during the user interface development
The complete information on the property.

Request for the visit of apartment and mortgage rate

Compare selected apartments

in the most comfortable way

“Driving time” filter:

Select the points on the map (your office, for example) and the max driving time to the apartment. The rout to apartment will be shown on the map.

Search results page has optimized version for tablets and low resolution desktops

Features
Extremely complex Javascript programming of dynamic interface. Search results page functionality works completely without page reload.
Integration with mapping applications Google maps, Yandex maps and OSM
0.1 seconds search speed through the database of new buildings. Sphinx Search is used.
Development on the base of Symfony2 Framework
SEO optimization
Main task - to make traffic of users from Yandex and Google search, who are looking for apartments in new buildings.

We made the audit and solved a number of issues:

  • optimization of the traffic pages was improved
  • double pages errors were corrected
  • nontraffic pages were closed from indexation
  • markup microformats
  • basic website optimization was made

As the result, after 10 months after the start of activities organic search traffic was grown up for

Chart view
Results of SEO activities
x5
Google
* 5 times
x2
Yandex
* 2 times
Result
 
Complex dynamic website with the well-thought interface
 
Impressive amount of different filters
 
Extensive use of mapping services
homearound.ru
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