![](https://cdn.prod.website-files.com/65f84bd26a8fa6f3c0e407d0/661be92b90f30da22af80192_posterlux_axioma_portfolio-1536x864.jpg)
![](https://cdn.prod.website-files.com/65f84bd26a8fa6f3c0e407d0/661be92b90f30da22af80192_posterlux_axioma_portfolio-1536x864.jpg)
PosterLux
Task:
- Create the effective e-commerce website
- Designing tools to place photos on different surfaces and objects
- SEO and conversion rate optimization
Jan 12, 2015
Client
Printing-house in Germany
![customer-image](https://cdn.prod.website-files.com/65f84bd26a8fa6f3c0e407d0/661be96290f30da22af82802_customer-image.png)
Design
![design-image](https://cdn.prod.website-files.com/65f84bd26a8fa6f3c0e407d0/661be96da061f7f7b29a6398_design-image.png)
- Flexible configuration to add new types of products
- A lot of JavaScript programming
- Crossbrowser and crossplatform compatibility
Import of photos from external services’ accounts: Facebook, Instagram, Dropbox, Skydrive, Fotolia
![](https://cdn.prod.website-files.com/65f84bd26a8fa6f3c0e407d0/661be987072a996e07bd60d8_design-image-2.png)
Features
- Based on Symfony - powerful framework for custom software development
- Integration of 7 payment system
- Gift certificates and bonus coupons
- AXIOMA codebase on e-commerce and designing tools were used
![project-image (1)](https://cdn.prod.website-files.com/65f84bd26a8fa6f3c0e407d0/661be9a1a061f7f7b29a9361_project-image-1.png)
SEO and conversion rate optimization
The main task is to get users from Google search page, who want to order offered photo products.
During the prototyping of website we completed a number of important tasks:
- top competitors’ SEO-strategies detailed analysis
- made optimization of landings and front page
- designed high quality structure of website
- planned conversion rate optimization
Result
- Easy-to-use service
- Customers’ acquisition and conversion optimized website
- Advanced designing tool software
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